Flyers
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One of the simplest ways to attract visitors to
an entertaining event is to print out and distribute fliers. Usually it
is a small sheet of paper printed in colour on both sides and with size
no more than 90õ200 mm. Standard paper size for flier printing is
170-200 g/m². Normally fliers do not need to be personalized. They are
printed in excess, because not all people that get a flier are
anticipated to come to the event. Under usual conditions of flier
printing (3-4 working days, printing by standards paints, 10000-20000
copies) it is recommended to apply offset printing.
For urgent printing of fliers (1-2 days) digital printing is used.
Digital printing technology enables to get 3000 fliers at circulation
day or the next day. Digital printing of fliers is performed in 4
standard colours on each side. Maximum sheet format in SRA (450õ320 mm)
printing can contain 6 standard fliers. Density of paper for printing
ranges from 90 to 300 g/m2. The less the density the higher the printing
speed. It is not recommended to use paper with high roughness and
texture for printing. Personalization, perforation and folding can be
also applied in printing of fliers.
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